Before you switch
Eight checks before you switch MMPs
The list price is only part of the bill.
Before switching, check when the free plan ends and whether deep linking, fraud protection, raw data, seats and support are included or sold as add-ons. Linkrunner includes all of them on every plan.
Checklist
What to ask any alternative
Get the price at your volume in writing
Adjust and Branch publish no prices, and AppsFlyer publishes only its Growth rate.
Linkrunner: Public rate card: $0.012 down to $0.007 per install.Check when the free plan ends
AppsFlyer's 12k free conversions and Adjust's Base plan both run out after 12 months.
Linkrunner: 25k free installs, no calendar expiry.Confirm deferred deep linking is on your plan
AppsFlyer lists deferred deep linking from its Standard deep-linking tier, not on Zero.
Linkrunner: Every link is deferred by default, on every plan.Ask whether fraud protection is an add-on
Adjust and AppMetrica sell it separately; Airbridge and Branch keep it on higher plans.
Linkrunner: Included on every plan.Check who can export raw data
Kochava keeps raw data on Enterprise, Airbridge on Growth, and AppsFlyer removed it from Zero.
Linkrunner: CSV, API and webhook exports included.Count your seats and integrations
Branch Basics allows 3 ad partners and Airbridge Core 2 integrations.
Linkrunner: Unlimited seats on every plan.Read the contract terms
Kochava plans are prepaid monthly or annually.
Linkrunner: Postpaid, no annual lock-in.Ask who answers support
Support tiers and response times vary by plan at most vendors.
Linkrunner: The Bengaluru engineers who build it, on email, call, WhatsApp and Slack.
Questions
Asked often
What should I check before switching MMPs?
Check the price at your volume, when any free plan ends, whether deferred deep linking, fraud protection and raw data exports are on your plan, seat and integration limits, contract terms and who answers support.
How hard is it to switch MMPs?
Switching means integrating a new SDK, recreating links and reconnecting ad network postbacks. Running both MMPs in parallel for a few weeks lets you compare numbers before cutting over.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
Does Linkrunner include deep linking?
Yes. Every Linkrunner link is dynamic and deferred by default on every plan, including Free, with Universal Links, App Links, QR codes and branded short links.
Still comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.