PlayoShort answer
Linkrunner publishes its price, from $0.012 down to $0.007 per attributed install, while Adjust publishes no price beyond its free Base plan of 1.5k conversions a month for the first 12 months. Linkrunner includes fraud protection on every plan; Adjust sells its Fraud Prevention Suite as a paid add-on.
Scorecard
Round by round
Linkrunner
3 : 0ROUNDS WONAdjust
- $0.012 to $0.007 per installPriceLinkrunnerNot public
- 25k installs, never expireFree planLinkrunner1.5k a month, first year only
- Deferred, every planDeep linking (free plan)TieIncluded on Base
- Included, every planFraud protectionLinkrunnerPaid add-on
- CSV, API, webhooks includedData exportsTieIncluded
- UnlimitedSeatsUnclearNot stated
- Postpaid, no lock-inBillingUnclearNot stated
- Bengaluru HQ, local teamIndia supportTieMumbai office
Ties and unclear rounds are not counted. Rival values come from each vendor's own pricing page.Full Linkrunner vs Adjust comparison
Where Linkrunner is ahead
Four reasons to pick Linkrunner over Adjust
Price you can plan around: Linkrunner's rate card is public and postpaid. Adjust's Core plan, up to 250k annual conversions, is contact sales.
Free plan that lasts: Linkrunner's 25k free installs have no calendar expiry. Adjust's Base plan is free for the first 12 months only.
Fraud included: click spam, bot, fake-install and device-farm detection is part of every Linkrunner plan.
No add-on stack: Linkrunner includes deep linking, fraud protection and exports in one price, where Adjust sells TrueLink, Smart Banners and fraud prevention separately.
Adjust's Base plan does include direct and deferred deep linking and raw data access, so the gap is in price, fraud protection and add-ons rather than core attribution.
Customers
What teams on Linkrunner report
Playo
MatiksThe level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo
Published customer results. Read the full stories on Linkrunner's customer stories page.
Questions
Asked often
How much does Adjust cost compared with Linkrunner?
Adjust publishes no price beyond its free Base plan, so a direct comparison needs an Adjust quote. Linkrunner's published rate is $0.012 per attributed install up to 10k a month, falling to $0.007 above 500k.
Does Adjust include fraud protection?
Adjust's Fraud Prevention Suite is a paid add-on for Core and Enterprise clients. Linkrunner includes fraud protection on every plan, including Free.
Who owns Adjust?
Adjust has been owned by AppLovin since 2021, when AppLovin announced the acquisition. Linkrunner is an independent company headquartered in Bengaluru.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
More
Other matchups
vs AppsFlyerPrice, Free Plan, Features6 : 0
vs BranchAttribution and Deep Linking4 : 0
vs SingularCost per Install Compared3 : 0
vs KochavaPlans and Pricing Compared4 : 1
vs AirbridgePricing and Features4 : 0
vs TenjinCost at Every Volume3 : 0
vs AppMetricaAttribution Compared2 : 2FDLvs Firebase Dynamic LinksLinkrunner vs Firebase Dynamic LinksShut downStill comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.