PlayoShort answer
AppMetrica counts installs free and bills on custom events, but fraud detection is a paid add-on and its documentation does not cover SKAdNetwork. Linkrunner charges $0.012 down to $0.007 per attributed install and includes fraud protection, a SKAN 4.0 wizard and campaign intelligence on every plan.
Scorecard
Round by round
Linkrunner
2 : 2ROUNDS WONAppMetrica
- $0.012 to $0.007 per installPriceRivalInstalls free, billed on events
- 25k installs, never expireFree planRivalUnlimited installs
- Deferred, every planDeep linking (free plan)UnclearNot documented
- Included, every planFraud protectionLinkrunnerPaid add-on
- CSV, API, webhooks includedData exportsTieLogs API
- UnlimitedSeatsUnclearNot stated
- Postpaid, no lock-inBillingUnclearNot stated
- Bengaluru HQ, local teamIndia supportLinkrunnerMoscow-based
Ties and unclear rounds are not counted. Rival values come from each vendor's own pricing page.Full Linkrunner vs AppMetrica comparison
Where Linkrunner is ahead
Four reasons to pick Linkrunner over AppMetrica
Fraud included: AppMetrica's antifraud is a paid FraudScore add-on enabled per organisation.
iOS measurement: Linkrunner has a SKAN 4.0 wizard; SKAdNetwork support was not found in AppMetrica's docs.
Paid UA focus: Linkrunner sends revenue signals, not just installs, back to Meta, Google and TikTok to optimise for quality users.
Local team: Bengaluru support with rupee pricing and a Jio Ads integration.
AppMetrica's free tier is generous on volume, with unlimited basic events such as installs and sessions and up to 100M custom events a month.
Customers
What teams on Linkrunner report
Playo
MatiksThe level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo
Published customer results. Read the full stories on Linkrunner's customer stories page.
Questions
Asked often
Is AppMetrica free?
AppMetrica counts installs, sessions and other basic events free and bills on custom events above 100M a month. Fraud detection and some data APIs are paid.
Does AppMetrica support SKAdNetwork?
SKAdNetwork support was not found in AppMetrica's documentation. Linkrunner includes a SKAN 4.0 wizard on every plan.
Which suits an India-focused app better?
Linkrunner is headquartered in Bengaluru with rupee pricing, local support and a Jio Ads integration. AppMetrica is a Yandex product focused on Russia and CIS markets.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
More
Other matchups
vs AppsFlyerPrice, Free Plan, Features6 : 0
vs AdjustPricing and Features Compared3 : 0
vs BranchAttribution and Deep Linking4 : 0
vs SingularCost per Install Compared3 : 0
vs KochavaPlans and Pricing Compared4 : 1
vs AirbridgePricing and Features4 : 0
vs TenjinCost at Every Volume3 : 0FDLvs Firebase Dynamic LinksLinkrunner vs Firebase Dynamic LinksShut downStill comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.