PlayoShort answer
Firebase Dynamic Links is no longer an alternative: Google shut it down on 25 August 2025, and its links now return 404. Linkrunner replaces it with dynamic, deferred deep links on every plan, plus the install attribution Dynamic Links never had.
Scorecard
Round by round
 Linkrunner | Firebase Dynamic Links | |
|---|---|---|
| Status | Active | Shut down on 25 August 2025 |
| Deferred deep linking | Yes, every plan | No longer works; links return 404 |
| Install attribution | Yes, across paid, organic, influencer, QR and offline | Not part of Dynamic Links |
| Free allowance | 25k installs, one time, no expiry | Not applicable |
| Migration help | Dedicated migration guide | Not applicable |
Where Linkrunner is ahead
Four reasons to pick Linkrunner over Firebase Dynamic Links
Links that work: Dynamic Links URLs stopped resolving after the shutdown, so any old campaign or QR code needs a new link.
Attribution included: Linkrunner also tracks the journey from click to install, sign-up and revenue in one dashboard.
Live within a week: SDKs for React Native, Flutter, iOS, Android, Expo and Unity, with teams typically going live within a week.
Free to start: the first 25k attributed installs are free, with no credit card.
Customers
What teams on Linkrunner report
Playo
MatiksThe level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo
Published customer results. Read the full stories on Linkrunner's customer stories page.
Questions
Asked often
When did Firebase Dynamic Links shut down?
Google shut down Firebase Dynamic Links on 25 August 2025, and existing Dynamic Links now return 404 according to Google's Firebase FAQ.
What replaces Firebase Dynamic Links?
A deep linking platform that supports deferred deep links, Universal Links and App Links. Linkrunner covers these on every plan and adds install attribution.
Do old Firebase links redirect anywhere?
No. Links on Dynamic Links domains return 404, so campaigns, QR codes and emails that used them need new links.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
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Other matchups
vs AppsFlyerPrice, Free Plan, Features6 : 0
vs AdjustPricing and Features Compared3 : 0
vs BranchAttribution and Deep Linking4 : 0
vs SingularCost per Install Compared3 : 0
vs KochavaPlans and Pricing Compared4 : 1
vs AirbridgePricing and Features4 : 0
vs TenjinCost at Every Volume3 : 0
vs AppMetricaAttribution Compared2 : 2Still comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.