PlayoShort answer
Airbridge bills per data point from $40 a month, and its Core plan allows 2 third-party integrations with fraud protection and raw data only on the custom-priced Growth plan. Linkrunner bills per attributed install, from $0.012 down to $0.007, with fraud protection and data exports on every plan.
Scorecard
Round by round
Linkrunner
4 : 0ROUNDS WONAirbridge
- $0.012 to $0.007 per installPriceUnclearPer data point, from $40
- 25k installs, never expireFree planLinkrunner30-day trial
- Deferred, every planDeep linking (free plan)TieIncluded on Core
- Included, every planFraud protectionLinkrunnerGrowth plan only
- CSV, API, webhooks includedData exportsLinkrunnerGrowth plan only
- UnlimitedSeatsUnclearNot stated
- Postpaid, no lock-inBillingTieNo annual contract
- Bengaluru HQ, local teamIndia supportLinkrunnerNo India office found
Ties and unclear rounds are not counted. Rival values come from each vendor's own pricing page.Full Linkrunner vs Airbridge comparison
Where Linkrunner is ahead
Four reasons to pick Linkrunner over Airbridge
Predictable billing: a per-install price is easier to forecast than a per-data-point price that moves with event volume.
No integration cap: Airbridge Core includes 2 third-party integrations. Linkrunner connects Meta, Google, TikTok, Apple Search Ads, Snapchat, LinkedIn, Reddit and Jio Ads.
Fraud and data included: both are Growth-only at Airbridge and included on every Linkrunner plan.
Permanent free plan: 25k installs with no expiry, against a 30-day trial.
Airbridge's Core plan does include deferred deep links, short links and QR codes, and it has no annual contract.
Customers
What teams on Linkrunner report
Playo
MatiksThe level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo
Published customer results. Read the full stories on Linkrunner's customer stories page.
Questions
Asked often
How does Airbridge pricing work?
Airbridge Core starts at $40 a month and is billed per data point, with 500k data points included and $0.0001 per extra point. Its Growth plan is custom priced, based on MAU or installs.
Does Airbridge have a free plan?
Airbridge offers a 30-day free trial on Core but no permanent free plan. Linkrunner's Free plan includes 25k attributed installs with no calendar expiry.
Does Airbridge include fraud protection?
Fraud protection is on Airbridge's Growth plan, not Core. Linkrunner includes it on every plan.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
More
Other matchups
vs AppsFlyerPrice, Free Plan, Features6 : 0
vs AdjustPricing and Features Compared3 : 0
vs BranchAttribution and Deep Linking4 : 0
vs SingularCost per Install Compared3 : 0
vs KochavaPlans and Pricing Compared4 : 1
vs TenjinCost at Every Volume3 : 0
vs AppMetricaAttribution Compared2 : 2FDLvs Firebase Dynamic LinksLinkrunner vs Firebase Dynamic LinksShut downStill comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.