PlayoShort answer
Singular lists $0.05 per conversion on its Growth plan, which is about 4 to 7 times Linkrunner's rate of $0.012 down to $0.007 per attributed install, depending on volume. At 100k installs a month that is about $5,000 against about $900.
Scorecard
Round by round
Linkrunner
3 : 0ROUNDS WONSingular
- $0.012 to $0.007 per installPriceLinkrunner$0.05 per conversion
- 25k installs, never expireFree planLinkrunner15k paid conversions
- Deferred, every planDeep linking (free plan)TieIncluded on Free
- Included, every planFraud protectionTieIncluded
- CSV, API, webhooks includedData exportsTieETL is a paid add-on
- UnlimitedSeatsUnclearNot stated
- Postpaid, no lock-inBillingUnclearNot stated
- Bengaluru HQ, local teamIndia supportLinkrunnerNo confirmed India office
Ties and unclear rounds are not counted. Rival values come from each vendor's own pricing page.Full Linkrunner vs Singular comparison
Where Linkrunner is ahead
Four reasons to pick Linkrunner over Singular
Price: Linkrunner's top rate of $0.012 is under a quarter of Singular's $0.05, and the gap widens to about seven times above 500k installs a month.
Bigger free allowance: 25k installs against Singular's 15k paid conversions.
Data ownership: Linkrunner's Bring Your Own Cloud keeps raw events and identifiers inside your own cloud boundary.
India-first: Bengaluru support, rupee pricing and a Jio Ads integration.
Singular's free plan does include fraud prevention, deep linking and device-level exports, so the main differences are price and data ownership.
Customers
What teams on Linkrunner report
Playo
MatiksThe level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo
Published customer results. Read the full stories on Linkrunner's customer stories page.
Questions
Asked often
Is Singular more expensive than Linkrunner?
Yes, at list price. Singular Growth charges $0.05 per conversion and Linkrunner charges $0.012 down to $0.007 per attributed install, so Singular costs about 4 to 7 times more at the same volume, with the gap widening as volume grows.
Is Singular's free plan bigger than Linkrunner's?
No. Singular's free plan covers up to 15k paid conversions, and Linkrunner's covers 25k attributed installs with no calendar expiry.
Does Linkrunner aggregate marketing cost data?
Linkrunner consolidates unlimited Meta and Google ad accounts into one full-funnel dashboard, from click to install to revenue and ROAS, including creative-level ROAS.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
More
Other matchups
vs AppsFlyerPrice, Free Plan, Features6 : 0
vs AdjustPricing and Features Compared3 : 0
vs BranchAttribution and Deep Linking4 : 0
vs KochavaPlans and Pricing Compared4 : 1
vs AirbridgePricing and Features4 : 0
vs TenjinCost at Every Volume3 : 0
vs AppMetricaAttribution Compared2 : 2FDLvs Firebase Dynamic LinksLinkrunner vs Firebase Dynamic LinksShut downStill comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.