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AppsFlyer alternative

Linkrunner vs AppsFlyer: 6 rounds to 0

Linkrunner vs AppsFlyer on published pricing, free plans, deep linking, fraud and raw data. Linkrunner lists $0.012 to $0.007 per install against AppsFlyer's $0.07.

Short answer

Linkrunner costs about 6 to 10 times less than AppsFlyer at list price: $0.012 down to $0.007 per attributed install, against $0.07 per conversion on AppsFlyer Growth. Linkrunner also keeps deferred deep linking and data exports on its free plan, which AppsFlyer's Zero plan lost on 15 September 2026.

Scorecard

Round by round

Linkrunner 6 : 0ROUNDS WONAppsFlyer
  • $0.012 to $0.007 per installPriceLinkrunner$0.07 per conversion
  • 25k installs, never expireFree planLinkrunner12k, first 12 months only
  • Deferred, every planDeep linking (free plan)LinkrunnerNot on Zero since Sep 2026
  • Included, every planFraud protectionLinkrunnerAdvanced fraud is paid
  • CSV, API, webhooks includedData exportsLinkrunnerRemoved from Zero
  • UnlimitedSeatsLinkrunnerInvites revoked on Zero
  • Postpaid, no lock-inBillingUnclearNot stated
  • Bengaluru HQ, local teamIndia supportTieBengaluru office
Ties and unclear rounds are not counted. Rival values come from each vendor's own pricing page.Full Linkrunner vs AppsFlyer comparison

Where Linkrunner is ahead

Four reasons to pick Linkrunner over AppsFlyer

Price: at 100k installs a month, Linkrunner's list price is about $900 against about $7,000 for AppsFlyer Growth.

Deep linking: every Linkrunner link is dynamic and deferred by default, on every plan. AppsFlyer lists deferred deep linking from its Standard deep-linking tier, which is custom priced.

Data access: Linkrunner includes CSV, API and webhook exports at no extra cost. AppsFlyer removed raw data exports from Zero, and the Raw Data API is a 30-day trial on new accounts.

Seats: Linkrunner has unlimited seats on every plan. AppsFlyer revoked user invites on the reduced Zero plan.

AppsFlyer also has an office in Bengaluru and supports SKAN 4, so neither of those is a reason to choose one over the other.

Customers

What teams on Linkrunner report

Playo
34%lower Google Ads CPI in three monthsFrom about ₹20 to ₹13 per install, Dec 2025 to Feb 2026
Matiks
46%lower Meta CPI in three monthsFrom about ₹22 to ₹12, while monthly installs grew from 65k to 108k
The level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo

Published customer results. Read the full stories on Linkrunner's customer stories page.

Questions

Asked often

Is Linkrunner cheaper than AppsFlyer?

Yes, at list price. Linkrunner charges $0.012 per attributed install up to 10k a month, $0.010 up to 50k and $0.007 above 500k, while AppsFlyer Growth charges $0.07 per conversion, so AppsFlyer costs about 6 times more under 10k, 7 times more from 10k to 50k and up to 10 times more above 500k.

What changed on AppsFlyer's free plan in 2026?

On 15 September 2026, AppsFlyer Zero accounts that had not upgraded lost branded domains, user invites and raw data exports. AppsFlyer's deep-linking pricing lists deferred deep linking only from its Standard tier up.

Can I move from AppsFlyer to Linkrunner without losing links?

Linkrunner supports branded short links on custom domains, Universal Links and App Links, so existing link paths can be recreated on your own domain. Teams typically go live on Linkrunner within a week.

What is Linkrunner?

Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.

Is there a free alternative to Linkrunner?

Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.

Which MMP is cheapest for a growing app?

At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.

More

Other matchups

vs AdjustPricing and Features Compared3 : 0vs BranchAttribution and Deep Linking4 : 0vs SingularCost per Install Compared3 : 0vs KochavaPlans and Pricing Compared4 : 1vs AirbridgePricing and Features4 : 0vs TenjinCost at Every Volume3 : 0vs AppMetricaAttribution Compared2 : 2FDLvs Firebase Dynamic LinksLinkrunner vs Firebase Dynamic LinksShut down

Still comparing? Start with the free one.

25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.

Start free with Linkrunner