PlayoShort answer
Kochava is free to 10k conversions a month, then $500 a month up to 33k and at least $2,000 a month above that. Linkrunner bills per attributed install with no plan jumps: about $500 a month at 50k installs and about $900 at 100k, with raw data exports included.
Scorecard
Round by round
Linkrunner
4 : 1ROUNDS WONKochava
- $0.012 to $0.007 per installPriceLinkrunner$500, then from $2,000 a month
- 25k installs, never expireFree planRival10k a month, every month
- Deferred, every planDeep linking (free plan)TieSmartLinks on Free
- Included, every planFraud protectionTieIncluded
- CSV, API, webhooks includedData exportsLinkrunnerEnterprise only
- UnlimitedSeatsUnclearNot stated
- Postpaid, no lock-inBillingLinkrunnerPrepaid monthly or annually
- Bengaluru HQ, local teamIndia supportLinkrunnerNo India office found
Ties and unclear rounds are not counted. Rival values come from each vendor's own pricing page.Full Linkrunner vs Kochava comparison
Where Linkrunner is ahead
Four reasons to pick Linkrunner over Kochava
No cliff: Kochava's Foundation plan stops at 33k conversions a month, after which Enterprise starts at $2,000. Linkrunner's price rises in step with installs.
Raw data included: Kochava's Raw Data Query is Enterprise only.
Postpaid: Linkrunner bills after installs happen. Kochava plans are prepaid monthly or annually.
Local support: Linkrunner's team is in Bengaluru, with support on email, call, WhatsApp and Slack.
Kochava's free plan of 10k conversions a month is generous for very small apps, and it covers connected TV and OTT measurement, which suits apps with a CTV channel.
Customers
What teams on Linkrunner report
Playo
MatiksThe level of customisation that Linkrunner was able to offer was unmatched.Ronald M Thomas
Digital Marketing, Playo
Published customer results. Read the full stories on Linkrunner's customer stories page.
Questions
Asked often
How much does Kochava cost?
Kochava's Free App Analytics plan is free to 10k conversions a month, Foundation is from $500 a month for up to 33k, and Enterprise starts at $2,000 a month. Linkrunner charges $0.012 per attributed install up to 10k a month and $0.010 up to 50k.
Is Kochava cheaper than Linkrunner for small apps?
Below 10k conversions a month, Kochava's free plan costs nothing. Above 10k, Kochava moves to $500 a month while Linkrunner at 15k installs is about $150, and above 33k the gap grows because Kochava moves to Enterprise pricing.
Does Kochava include raw data exports?
Kochava's Raw Data Query is on the Enterprise plan. Linkrunner includes CSV, API and webhook exports on every plan, including Free.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
More
Other matchups
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25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.