Above 10k installs a month, Linkrunner has the lowest published install or conversion price of the MMPs compared here: about $900 a month at 100k installs and about $4,000 at 500k, against about $7,000 and $35k at AppsFlyer.
Calculator
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Runs entirely in your browser. List prices only. The lowest price at each volume is marked, whoever it is.
Table
Seven volumes at a glance
| Installs a month | 10k | 25k | 50k | 100k | 250k | 500k | 1M |
|---|---|---|---|---|---|---|---|
 Linkrunner | $120 | $250 | $500 | $900 | $2,000 | $4,000 | $7,000 |
 Tenjin | $200 | $400 | $700 | $1,000 | Quote only | Quote only | Quote only |
 Singular | $500 | $1,250 | $2,500 | $5,000 | $12k | $25k | $50k |
 Kochava | $0 | $500 | Enterprise quote | Enterprise quote | Enterprise quote | Enterprise quote | Enterprise quote |
 Airbridge | Per data point | Per data point | Per data point | Per data point | Per data point | Per data point | Per data point |
 AppsFlyer | $700 | $1,750 | $3,500 | $7,000 | $18k | $35k | $70k |
 Adjust | Quote only | Quote only | Quote only | Quote only | Quote only | Quote only | Quote only |
 Branch | Quote only | Quote only | Quote only | Quote only | Quote only | Quote only | Quote only |
 AppMetrica | Billed on events | Billed on events | Billed on events | Billed on events | Billed on events | Billed on events | Billed on events |
Questions
Asked often
How much does an MMP cost at 100k installs a month?
At list price, Linkrunner is about $900 a month, Tenjin's XL plan is $1,000, Singular about $5,000 and AppsFlyer about $7,000. Kochava moves to Enterprise pricing from $2,000 a month above 33k conversions.
Is any MMP cheaper than Linkrunner?
At very low volumes, yes: Kochava is free up to 10k conversions a month. AppMetrica does not charge for installs at all and bills on custom events instead, with fraud detection as a paid add-on. Above 10k installs a month, Linkrunner costs less than every other vendor here that publishes an install or conversion price.
Do these prices include free allowances?
No. The calculator shows steady-state monthly cost at list price. Linkrunner's 25k free installs are one time, and AppsFlyer's 12k free conversions must be used in the first 12 months.
What is Linkrunner?
Linkrunner is a mobile measurement partner (MMP) headquartered in Bengaluru that combines attribution, deep linking, SKAN and campaign intelligence in one platform. It charges $0.012 down to $0.007 per attributed install, with the first 25k installs free.
Is there a free alternative to Linkrunner?
Linkrunner itself has a free plan: 25k attributed installs with no calendar expiry and no credit card. Kochava, Tenjin and Singular also offer free tiers, with smaller or monthly allowances, and AppMetrica counts installs free but charges for fraud detection.
Which MMP is cheapest for a growing app?
At 25k to 500k installs a month, Linkrunner has the lowest published per-install price among MMPs with public pricing, from $0.012 down to $0.007. AppsFlyer lists $0.07 per conversion and Singular $0.05.
Still comparing? Start with the free one.
25k attributed installs free, no credit card, no expiry. Deep linking, fraud protection and exports included.